Brief

My Financing USA offers loans for RV and Boat Financing.

Before the redesign, the website lacked structure and hierarchy. It also was difficult to navigate.  The navigation used a harsh bright red and blue, which was not pleasing to the eye. And like most websites needing an overhaul, the branding was not strong or consistent enough to make people feel comfortable applying for a loan online. The goal was to create a legitimate, approachable website with landing pages establishing the trust to compel people to apply for an RV or boat loan.

When beginning the branding process, the new logo was already established. It is effortless and modern, basically an updated take on the previous logo. The color palette was replaced with a deeper blue and a richer red which gave the branding a more modern “Americana” feel.

The images chosen are bright, engaging, and happy people camping and engaging in leisurely outdoor activities. The goal of those images is to evoke feelings that vacationing and travel bring to many. In that inspiration, it will compel the end-user to purchase an RV and boat with the financial services that My Financing USA provides.

The UX design used the call-to-action buttons and links in every section to make the application easily accessible, no matter where the end-user may navigate to.

As a result of the new branding and redesign of the website, conversions increased by 43% and continued to rise during the busy season.