Brief

Evo Mortgage is a startup established in 2018. I researched real-estate and mortgage companies to gauge what the market is using as their identity.  Both owners are a fan of blue and orange complementary colors. This is indicative of their partnership and customer service. Both work so well together, they complement each other and also give excellent service to their clients with their warm, accommodating, and down-to-earth personalities. We wanted to create a brand that tells a story about who Evo Mortgage is.

A modern approach was applied to Evo Mortgage’s identity. The logo was created to represent the solid and authentic presence in their business. In addition, it represents the E and M in the name Evo Mortgage, and can also be translated as a banking building. The images used on the website and marketing collateral are warm, diverse, and represent the excitement of owning a new home.